Media | Too Lovely To Litter

Victoria’s Coast Too Lovely to Litter Ambassador, Environmentalist and Aquatic Scientist Sheree Marris, is available for interview by request.

To arrange an interview, receive a Media Kit, request an image, or any other enquiry, please contact Kristi High on 0407 366 466.

Meet our Ambassador

Sheree Marris is one of Australia’s highest profile environment ambassadors committed to educating the community about their responsibilities towards water preservation, marine life and other environmental issues such as recycling. Through radio talk-back, television appearances, hosting documentaries and featuring in commercials, Sheree has gained a reputation and profile among the Australian community, national corporate organisations and all levels of government as an expert in her field. A regular guest speaker at universities, school groups and youth organisations, Sheree has become a role-model for young environmentalists. Her down-to-earth approach in delivering education makes her sessions entertaining, informative and above all interesting to people from all disciplines.

Awards

Young Australian of the Year Awards 2002 – Winner National Environment Category
Young Australian of the Year Awards 2002 – Overall Young Achiever of the Year for Victoria
Young Australian of the Year Awards; Victoria – The Unilever Environment Award
Queens Trust for Young Australians Award
1999 Environment Award for Children’s Literature – Wilderness Society; Australian Guide to Seashores
2000 Short listed for Environment Award for Children’s Literature – Wilderness Society; Australia’s Threatened and Endangered Species

Roles

Spokesperson, Greenfleet & Murray River Rescue Program
Panel member for selection of a Victorian Marine Icon
Australia Day Committee Victoria

Publications

KamaSEAtra – Secrets of Sex in the Sea (2007)
Australian Guide to Whales and Dolphins (2002)
Australian Threatened and Endangered Animals (2002)
Australian Guide to Seashores
Australian Guide to Seashores

Campaign fast facts

Funding bodies

EPA Victoria
Australian Packaging Covenant

Calls to action

Do the right thing; put it in the right bin
Report litterers using EPA Victoria’s Litter Report Line Website – www.epa.vic.gov.au/litter/

Aim

To significantly reduce packaging litter on Victoria’s beaches, foreshores and roads during the 2010/11 summer

Goal

A 30 percent reduction in packaging litter

Effects of litter on, or near, the coast

Litter is very harmful to animals and marine life as they can be strangled by or tangled up in it or mistake it for food.
Litter makes our beaches and foreshores look uncared for and therefore are less likely to be used.
Litter also often attracts more litter; however people are less inclined to leave their rubbish behind in clean areas

Steering Committee Representatives

Association of Bayside Municipalities
Barwon Regional Waste Management Group
Gippsland Regional Waste Management Group
EPA Victoria
Metro Waste Management Group
Mornington Peninsula Regional Waste Management Group
Waste Reduction Group
Victorian Litter Action Alliance

Number of councils participating

Reach of campaign

Almost entire 2000kms of coastline from the South Australian to the New South Wales borders

Duration of Campaign

December 2010 – April 2011

How will the campaign be evaluated?

Community Change (http://www.communitychange.com.au/) is providing litter audit training based on the Victoria Litter Action Alliance toolkit methodology. This company will evaluate the campaign via an evidence based approach that includes regular audits by councils of their area. Swinburne University will evaluate the effectiveness of the campaign’s communications on changing litter behaviour across the state.